BHARAT PETROLEUM COLLABORATES WITH CUBE HIGHWAYS TO PROVIDE A VALUE ADDED SERVICES AT SELECT GHAR OUTLETS

In a bid to redefine customer experience and ensure customer delight at their highway Ghar Outlets or OSTS (One stop Trucker Shop), Bharat Petroleum, the second largest fuel retailer in India, has joined hands with M/s. Cube Highways to provide a host of value added services to customers in the form of branded food outlets, convenience shops, restroom facilities etc.

M/s Cube Highways is a Singapore-based company, which invests in road and highway projects along with other select infrastructure sectors in India. The company has also tied with NHAI for providing facilities which offers value added services along the highways.

The first such facility has been launched at our Ghar Outlet BP-Hosur on NH-7 (new NH-44), in northwest Tamil Nadu. The outlet has been now provided with a host of new services managed by M/s. Cube Highways. Cube Stop at BP-Hosur offers best-in-class branded food outlets, hygienic restrooms, and an all-day convenience store along with unmatched hospitality and superior service. Major national and international brands like Café Udupi Ruchi, Chai Thela, Hind Farms, Kurtosshhh and Red Pepper Express have set up their outlets in the facility.

Going forward, similar facilities are in the pipeline at OSTS BP- Chickballapur on NH-7 (new NH-

44) and BP-Chennapatna on SH-17 (new NH-275) of Southern Region and BP-Biliyada on NH-8B ( new NH-27) and BP-Chotila on NH-8A (new NH-27) in the Western Region. It is expected that setting up of this alliance would have a dual value proposition - firstly, leading to increase in footfalls, and secondly, reinforcing BPCLs assertion of being a caring company. Coupled with this, BPCL would be creating strong differentiation for brand BPCL, hence reinforcing customer loyalty. Cube.Stop at BP-Hosur is the beginning of BPCL’s dream to redefine wayside amenities across India and will certainly be the new Stop for highway motorists.

"This initiative in making highway travel a delightful experience for our customers, with a perfect stop where they can comfortably eat, rest, even shop for essentials, as they fill their vehicle which would go a long way in fulfilling our brand promise of being innovative, caring and reliable to our customers and will enhance brand loyalty", said Mr. Subankar Sen, CGM (Retail Initiatives & Brand), Bharat Petroleum.

Bharat Petroleum is India’s second largest fuel retailer with a nationwide robust marketing and distribution network comprising more than 17,000 Retail Outlets, 6,600 LPG distributorships, 733 Lubes distributorships, 123 POL storage locations, 52 LPG Bottling Plants, 58 Aviation Service Stations, 3 Lube blending plants and 4 cross-country pipelines.

During the year 2019-20, BPCL’s Gross Revenue from Operations stood at Rs.3,27,581 Crores, Net Profit at Rs. 2,683 Crores, Market Sales were 43.10 MMT and Market Share amongst Public Sector Oil Companies was the second highest at 24.5%. The products have a wide range of applications in industrial, transport, power and agriculture sectors. Bharat Petroleum has also formed 24 joint venture companies covering refining, city gas distribution, renewable energy, pipelines, gas, into-

plane servicing, airports, payment banks etc. to cater to the diverse requirements of its customers.

Enquiries:

S. Abbas Akhtar,
General Manager (PR & Brand), Email: akhtars@bharatpetroleum.in Phone: +91 22 22713340

S. S. Sundararajan
Deputy General Manager (PR & Brand) Email: sundararajanss@bharatpetroleum.in Phone: +91 22 22713342 / +91 9833739322

About Bharat Petroleum:

A Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. Bharat Petroleum attained the coveted Maharatna status, joining the elite club of companies enjoying enhanced financial autonomy and other decision making authorities.

Bharat Petroleum’s Refineries at Mumbai and Kochi, subsidiary Numaligarh Refinery Limited at Assam and joint venture Bina Refinery at Madhya Pradesh have a combined refining capacity of over 40 MMTPA. While BPCL’s upstream subsidiary, Bharat PetroResources Ltd. has acquired participating interests in 27 oil & gas blocks in India and abroad, BPCL’s gas subsidiary, Bharat Gas Resources Ltd. has been granted authorization to expand its City Gas Distribution network to 17 Geographical Areas.

Bharat Petroleum is India’s second largest retailer with a nationwide robust marketing and distribution network comprising more than 17,000 Retail Outlets, 6,600 LPG distributorships, 733 Lubes distributorships, 123 POL storage locations, 52 LPG Bottling Plants, 58 Aviation Service Stations, 3 Lube blending plants and 4 cross-country pipelines.

During the year 2019-20, BPCL’s Gross Revenue from Operations stood at Rs.3,27,581 Crores, Net Profit at Rs. 2,683 Crores, Market Sales were 43.10 MMT and Market Share amongst Public Sector Oil Companies was the second highest at 24.5%. The products have a wide range of applications in industrial, transport, power and agriculture sectors. Bharat Petroleum has also formed 24 joint venture companies covering refining, city gas distribution, renewable energy, pipelines, gas, into- plane servicing, airports, payment banks etc. to cater to the diverse requirements of its customers.

As a good corporate citizen, Bharat Petroleum thrust is primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum vision is to be the most admired global energy company leveraging talent and technology.

Source: https://www.bharatpetroleum.com/